Google Helpful Content Update: A New Era in SEO

Google Helpful Content Update: A New Era in SEO

The online presence of many website owners is set to undergo a dramatic change. The ‘helpful content upgrade,’ the most recent Google development, is scheduled to be live on August 25, 2022. Notably, this change will apply to the entire website and affect every part of the internet.

An thorough tutorial on this next “helpful content update” has been kindly supplied by Google. I’ve summarized Google’s views in this short and included my suggestions for preparing for this impending algorithmic change.

What’s Google’s helpful content update all about?

This upgrade emphasizes rewarding content with a human-centered perspective. Specifically stated on the official page,

Google has consistently urged content creators to produce excellent work while keeping in mind SEO best practices. However, AI writing tools like Jasper, which can produce text that appears legitimate and is optimized for search engines, have proliferated recently. However, there is a drawback: because it is machine-generated, it may offer bad recommendations.

At the same time, some publishers work with poor authors to produce only content that is SEO-friendly and has no real value. This new signal, in my opinion, is specifically targeted at this type of content—information created simply for search engines and providing little to no real value to discerning consumers like you and me.

How to know you satisfy Google’s helpful content updates?

Google just released a set of important questions, and if you answered “yes” to all of them, you’re unquestionably on the right track. Let’s explore these crucial issues:

  • Relevance to Audience: Do you have a current or future audience for your company or website that would value your material if they came to your pages directly?
  • Expertise and Depth: Does your writing demonstrate both first-hand knowledge of the subject and a thorough grasp of it? This involves learnings gleaned from actual product/service use or from one’s own experiences, including anecdotes from vacation.
  • Primary Purpose: Do you have a clear primary objective or emphasis for your website? This is exactly where specialized websites fit in, although multi-niche platforms might need to choose a clear primary focus.
  • Educational Value: Will a reader feel as though they have learned enough from your information to enable them to accomplish their goals?
  • User Satisfaction: Do readers find your content to be rewarding and satisfying?
  • Compliance: Do you follow Google’s rules for major upgrades and merchandise evaluations? Notably, the current Google criteria for product reviews are the main point of emphasis here.

Let’s now unravel a few of these questions:

  • Google seems to prefer information that is crafted from personal experiences. Google may give you more credit if you include real product images, trip photos, and personal accounts.
  • This seems to be designed for specialized websites since they already have a distinct core focus. With multi-niche websites, you can make an exception when you’re aiming your content towards particular demographics like “students” or “ex-pats.”
  • It’s critical to keep up with Google’s most recent standards on product evaluations in the rapidly expanding world of affiliate marketing, where customer ratings are a gold mine. You should investigate them right away if you haven’t already.
Warning sign for search engine-only content:

On-page SEO and creating content with SEO in mind are not against Google’s policies. Publishers who are entirely focused on search engines and disregarding the happiness of their end users are the problem.

Google has intelligently provided a set of warning indicators in this scenario. It’s time to reevaluate your strategy if you can affirmatively respond to the following questions:

  • Focus on SEO: Does your material cater more to search engine traffic than it does to actual readers?
  • Content Proliferation: Are you producing a ton of content on various themes in the hopes that some of it may do well in search engine results? (Note: Avoid consuming other people’s content.)
  • Automation Overload: Are you overly reliant on automation to provide content across a diverse range of topics?
  • Value Gap: Do you mostly summarize the work of others without adding much of your own?
  • Following trends: Are you blogging about hot issues only to follow the trend, rather than addressing the interests of your current audience?
  • Insufficient Information: Does your writing inspire readers to look for more accurate information elsewhere?
  • Myth about Word Count: Do you stick to a certain word count just because you’ve heard that Google prefers it? (Fact: There is no desired word count at Google.)
  • Lack of experience: Have you entered a specialized subject without having any real experience, just to increase search traffic?
  • False Promises: Does your content make claims that are erroneous, such as claiming release dates for goods, motion pictures, or TV episodes without any supporting evidence?

Making sure your content adheres to these guidelines can improve your SEO efforts and give your audience useful experiences.

How to keep track of Google’s helpful content update rollout:

On August 18, 2022, Google revealed information regarding this signal, with a target launch date of August 25, 2022. For notices of this and upcoming updates, keep a watch on Google’s search ranking updates page.

The rollout phase is anticipated to last two weeks or so. Be prepared for some changes in the search landscape as the end of August and the start of September get near.

There are preemptive measures you may do in the interim to protect your website from the effects of this upcoming update:

  • Content Spring Cleaning: Spring clean your website’s content by removing old and useless material. If you have questions about the procedure, see the video below for instructions.
  • Content Enhancement: Enhance material by comparing it to other web pages to bring it up to date. Make sure your page stands out as exceptional—not simply from an SEO perspective, but also in terms of general quality.
  • Enhanced front Page: Make sure the value proposition on your website’s front page is very apparent. Utilize social proof whenever feasible to convince your audience that you are credible and reliable.
  • Internal Link Optimization: Strengthening your internal connecting structure will improve your search engine optimization. Search engines can better understand the context of your complete website thanks to effective internal links.

Your worries should be insignificant if you’ve been constantly creating content that is based on real experiences, user-centricity, and SEO best practices. However, it’s critical to recognize that Google’s search engine changes aren’t perfect and that even carefully maintained websites might be adversely affected.

Notably, there will be no operator intervention during this upcoming update because it is totally automated. Be ready to conduct a thorough content audit and take the necessary measures if Google’s helpful content update affects your website. Recovery could take two to three months.

In my opinion, you should continue to be in good standing if the material on your website provides actual value and prioritizes the requirements of your readers. For those on the other end of the spectrum, take advantage of the chance to learn why Google warned your page and carefully focus on improving the quality of your content to send stronger signals rather than obsessing on your worries.

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