How To Pick Between Single And Multi-Topic Blogs: What’s Ideal

How To Pick Between Single And Multi-Topic Blogs: What's Ideal

Beginner bloggers frequently face the following dilemma:

Should your blog cover a variety of subjects or just one?

Is it better to start a single blog with several different themes or different blogs for each subject?

Have a look at these examples:

  • Blog: MOZ
    Niche: Search engine optimization
  • Blog: Dailyblogtips
    Niche: Blogging
  • Blog: Labnol
    Niche: Technology

Internet marketing, blogging, and entrepreneurship in the spotlight.

Even though these niches may intersect, coherence need to be your main priority. You must make sure that you don’t talk about finances one day and pet care the next.

Ask yourself these questions before starting your blogging journey:

What will the main topic of my blog be? (Or, how will I prioritize my efforts?)

When I ask wannabe bloggers about their niche, I frequently get answers like these:

Lifestyle, fashion, photography, travel, and health are my passions. On my blog, I wish to discuss each of these domains. This special combination, in my opinion, will distinguish my site and draw people from all walks of life.

Let’s clear something first before I continue:

If you want to monetize your blog, this strategy won’t work.

This is ideal if you’re starting a personal blog that is motivated by your love of writing and includes a variety of hobbies. If achieving financial success isn’t your main objective and writing holds the line, feel free to express yourself in a variety of methods.

However, if your goal for blogging is to make money, a multi-topic/multi-niche blog presents difficulties.

Let’s investigate this further…

Why a multi-topic blog is bad for readership, SEO, and making money:

Sure, here’s the rewritten version:

Once it’s clear you’re blogging for pleasure, not profit, your topics can span the spectrum. On a personal blog, traffic isn’t a worry.

Yet, in a business context:

Traffic equals earnings.

If blogging for income, a professional approach is crucial.

While monetizing, a multi-niche blog presents drawbacks:

It will be difficult to cater to your readers need:

Think on these issues:

  • What motivates you to read blogs?
  • Which blog, if you’re interested in a particular specialty like “relationships,” would you prefer: one that is only about relationships, or one that also discusses relationships, blogging advice, foreign exchange, and smartphones?
  • Would you continue reading or unsubscribe if a blog that was originally about “blogging” started publishing about dog care?

These issues make the limitations of blogs with several niches clear.

There are a ton of blogs available when looking for one on a specific subject.

As a self-proclaimed blog enthusiast, I favor specialized niches. I want information that is focused and intelligent, not a wide range of topics. I wish to devote myself to subjects for which I have a sincere enthusiasm.

Imagine subscribing to a blog that focuses on SEO only to see postings about the author’s pets or new house, which have nothing to do with the main topic. The “unsubscribe” button seems tempting in these circumstances. I’d much more readily subscribe to another blog that focuses on SEO.

Simple: Niche material fosters engagement, whereas sporadic content detracts. I’m aware of SEO and understand how important accuracy and relevancy are to retaining readers.

The SEO of your multi-niche blog will be tough:

An important factor is search engine optimization, especially for blogs that generate cash. Having a distinct blog emphasis is essential for sustaining strong SEO.

Here is the justification:

When ranking blogs for a subject like “taking the best daylight photos,” imagine that you are Google. You have the following two choices:

  • a website with only photographic advice.
  • a blog that balances articles on photography, dog care, and religion.

Naturally, you would choose the first blog. Given its unique concentration on photography, it offers more high-quality content thanks to its specialist approach. This not only improves user experience but also increases the possibility of insightful information.

The mechanics of search engine optimization are changing. Brand and authority are now prioritized by Google and its competitors in rankings. A blog with a single focus has a better chance of becoming an authoritative voice than one covering a variety of topics.

I just started a specialized blog to serve as an example. It’s getting an impressive 7,000 daily page visits with only 12 posts and no SEO work. This accomplishment is a result of the potency of focused content and resonant expertise.

Making money from multi-niche will be challenging:

Now let’s explore the most important and fundamental issue:

Which blog, one that focuses on one niche or one that covers several? Always keep in mind the following essential rule:

The quality of targeted traffic that your blog draws strongly relates to the amount of money it makes.

Maybe you once thought that covering several topics will result in more traffic. You now see that this is untrue, though.

However, focused traffic continues to be the most important element.

Visualize this situation

Consider that you run a business that sells innovative cameras. You’re coming up with a plan even if your advertising budget is limited. You’re thinking about placing ads on two blogs:

  • Blog #1: This blog, which only covers photography and camera-related issues, receives 10,000 monthly page visits.
  • Blog #2: This site receives 50,000 monthly page visits and covers a wide range of topics, including photography, dog and baby care, blogging tips, fitness, and cosmetics.

Which blog would be the best place to promote your camera product? With a better ROI for your advertising spend, it’s probably #1. Why? Considering that blog #1 provides focused traffic while blog #2 draws readers whose interests might not be compatible with your goods.

Now that you are aware of the type of blog that generates significant traffic and subsequently increases revenue, let’s quickly discuss choosing the appropriate topic.

How to find a topic for your blog:

You have two options to think about if your goal is to write posts that cover a range of topics:

Launch separate blogs on different domains:

For illustration:

  • ShoutMeLoud for Internet Marketing and Blogging
  • ShoutMeTech for Technology insights
  • WPSutra for WordPress exploration
  • WPHostingDiscount for Hosting deals

Choose separate blogs that are hosted on sub-domains of your main website:

  • Tech.ShoutMeLoud.com
  • Hosting.ShoutMeLoud.com
  • Bitcoin.ShoutMeLoud.com

However, I wouldn’t strongly advise starting a new blog on a sub-domain. Establishing independent blogs is a better idea.

A pearl of advice: If you’re just starting out, hold off on reading many blogs. Start with a single blog focused on a certain niche. Consider expanding after this blog acquires readership and starts bringing in a sizable amount of traffic.

Here is an easy method to use when having trouble choosing reliable and interesting topics:

  • Grab a notebook and create columns on it, with each one representing a subject you are interested in, such as photography, dog care, baby care, Facebook tips, etc.
  • 20 post ideas per each column should be placed there. Think about the content you would write for these posts while you brainstorm.

You will naturally be able to remove some themes and cut down your possibilities using this method.

Start a two-week blogging experiment addressing the subjects that were chosen after that. You may quickly determine your strongest suit and the subject that appeals to your audience the most.

If you haven’t started a blog yet, my guide to blog initiation can offer priceless insights. Start your blogging experience right now.

The Hard Side Of Creating A Niche Blog:

Fair enough, there are some difficulties in this area. First and foremost, gaining knowledge in the chosen topic is necessary for writing with authority. As you start your online journey, this may require some preliminary investigation and study. Additionally, it can take a lot of effort to develop a variety of subtopics under a single specialty.

A further challenge is the careful selection of your specialization. For this phase to be profitable, careful marketing research is required. Your keywords must be geared toward making money given your dual purpose of pursuing a hobby and a source of income.

It’s critical to identify the search terms that potential customers use to look for goods or services on Google. Remember that what matters most is the quality of the visitors, not the quantity.

Think about it: Having a flood of daily visits won’t compare to having 40 or 50 highly targeted people arrive on your pages with credit cards ready. A flood of daily visitors might merely boost the bounce rate or yield a few ad pennies.

A specialty blog not only provides a more direct route to profits, but if you focus on a long-tail term, your chances of success go even further. Since there is less competition for certain keywords, you may develop dominance and become recognized as a specialized authority. As a result, your search engine ranks soar and your income flow accelerates.

Please feel free to ask any remaining questions you may have in the comments section below if you have any. Your questions are welcome, of course.

Leave a Comment