Threads gaming hub?: Zynga founder-backed Artie is counting on it

Threads gaming hub?:  Zynga founder-backed Artie is counting on it

After its recent launch, Meta’s Threads immediately rose to prominence, gaining an astounding 100 million users globally in just one week. Notably, it has also attained a global weekly active user population that accounts for one-fifth of that of Twitter. Now, a promising business called Artie is attempting to expand the potential of this alternative to Twitter by integrating gaming.

Artie, a Los Angeles-based startup, intends to bring “app-quality” games to Threads and other cutting-edge social networking platforms. It is supported by well-known investors like Zynga founder Mark Pincus, former TikTok CEO Kevin Mayer, and the Winklevoss twins (Cameron and Tyler Winklevoss). Although the original intention was to provide games through web browsers, Artie has completely moved its focus to Threads.

The strategy used by Artie is similar to how Facebook users used to interact with Zynga’s FarmVille and Words With Friends. The business, however, wants to specially cater the experience for mobile users, leveraging innovations like 5G networks, faster GPUs, and cloud technologies to provide a novel gaming experience aimed at a young demographic.

Ryan Horrigan, CEO of Artie, stressed the distinctiveness of Threads, which enables users to play games with friends in a way that feels remarkably intimate because they can connect with both celebrities and other users in addition to their Instagram pals. In contrast, Twitter users frequently follow strangers and tends to be more focused on business, politics, news, or sports.

Users only need to click on the links provided in a Threads user’s bio or post to access Artie’s games. They will be smoothly redirected to the game by the link using the social media platform’s built-in browser. Artie’s games also give players the opportunity to sign in using their social media accounts, email addresses, or phone numbers, encouraging social gaming with friends and family.

People between the ages of 18 and 35 who normally don’t download apps within a particular month were selected as Artie’s target demographic. Artie has found a clever way to solve the problem by using a download-free approach and avoiding paying app store commissions to IT behemoths Apple and Google. Additionally, this method avoids the requirement to follow platform-specific rules, such as Apple’s App Tracking Transparency. Despite this, Artie continues to value privacy and abides by international legislation such as the California Consumer Privacy Act in the United States and the General Data Protection Regulation in Europe.

Artie has an edge over conventional gaming businesses because it operates more like an online store, above the fray. Notably, users don’t need to log into their social media accounts every time to access Artie’s games because they can save them as progressive web apps to their home screens. Additionally, players can preserve their game progress by logging into their social network accounts or using cookies. Additionally, users may take advantage of a flawless cross-platform multiplayer experience with both Android and iOS devices thanks to the browser-based strategy.

Artie’s ambitious plan to integrate gaming with Threads might completely alter the social media scene and herald in a new era of interactive and captivating experiences for users everywhere. The firm wants to establish Threads as the ultimate gaming hub, appealing to a new generation of tech-savvy gamers looking for interesting ways to interact and play, as it continues to innovate and cater to the tastes of its target audience.

A new experience has 150,000 people hooked already:

With the action-packed clash-style game Pong Legends, which is presently being tested in the United States, Brazil, India, and Southeast Asia, Artie is elevating the gaming experience to new heights. The startup is actively promoting the game on TikTok, Facebook, Instagram, and YouTube by utilizing the power of social media. Over 150,000 players have interacted with Pong Legends in the recent months, which has produced outstanding results.

The user involvement has significantly increased when compared to conventional social media sites, which is one notable discovery. Users spend an amazing seven to ten minutes per session playing the clash game, as opposed to the normal 30 seconds per video on apps like TikTok. Artie has also noticed a positive trend in which 15% of gamers play the game more than four times every day.

The game’s virality, which boasts a K-factor two to three times higher than that of the typical mobile game, excite Ryan Horrigan, CEO of Artie. The K-factor is a measure of how many new players are added for each player who is being paid. Most mobile games don’t add new players for each paying participant because their K-factor is below one. They are, however, acquiring one to one and a half players for each paid player they sign thanks to Artie’s excellent K-factor.

As Pong Legends prepares to launch its public beta this fall and promises users an exciting experience, anticipation is growing. The game will include events that let many players compete against one another, promoting a sense of community and cordial rivalry. Furthermore, a separate private gameplay option will let users play only with their pals, strengthening the game’s social component.

Artie intends to increase the number of games it offers by releasing two more titles the next year. One of these games, which is slated to debut in the first half of the year, will have a sports theme.

The startup Artie is carefully focusing on Threads and TikTok as the main platforms for its gaming experience, even if it hopes to make its games accessible on all current social media sites. TikTok has demonstrated impressive potential among the many testing platforms, but Threads stands out for its exceptional capacity to link buddy groups and produce an unrivaled gaming environment.

Artie understands the difficulties in creating fully new gaming experiences, as opposed to creating a brand-new genre. As an alternative, the startup wants to give tried-and-true genres a fresh start. In order to create a lively and active gaming community, it also aims to partner with and work with socially significant apps like Threads.

Artie has developed a clever plan for generating revenue. Virtual goods and vanity items are available for purchase in-game to improve the gameplay experience. Through these in-game payments, gamers will also have the option of accelerating their advancement, creating a win-win situation for both players and the company.

The gaming industry should anticipate a new generation of engaging and social gaming experiences that will engage gamers and improve the link between gaming aficionados globally as Artie continues to innovate and expand upon its early triumphs. Artie is ready to completely reimagine how we communicate, compete, and play games in the dynamic world of contemporary social media, with Threads and TikTok as the front-runners.

Lessons from recent industry developments:

Artie is entering the social media game market and joining industry juggernauts like Snap and Meta. While others have tried this path, not all of them have been successful. For instance, Snap recently stopped offering its gaming component, which had only been around for a few years.

Artie’s CEO, Ryan Horrigan, identified a crucial element contributing to the limited popularity of social media games after reviewing the present environment: their hypercasual nature. Many of these games are HTML or JavaScript-based, providing flimsy experiences that can’t hold players’ attention for too long. Users frequently lose interest as a result, which results in high churn rates. These games also primarily rely on ad-based income, which could not be long-term viable.

Artie tries to close this gap by presenting a novel strategy. The business intends to investigate casual and mid-core games, which provide richer and more interesting experiences, as opposed to sticking with hypercasual games. Artie aims to get beyond the technological limitations imposed by quick games on social media networks by delivering such games over the top.

It’s interesting to note that Apple’s limitations had some bearing on the difficulties Meta and Snap encountered in their gaming attempts. They were unable to get over the obstacle of directly monetizing games within the app without sharing income with Apple. Artie aims to deliberately overcome these obstacles by creating income models that adhere to platform rules while promoting long-term growth.

Artie has amassed a talented team of close to 50 people as evidence of its tenacity. Through its successful seed and Series A investment rounds, the firm successfully raised a hefty $36.5 million, laying the groundwork for its continued expansion. Horrigan, though, stresses that their ultimate objective goes beyond fundraising. The long-term goal of the company is to create a successful, self-sufficient enterprise.

Artie strives to carve out a space in the cutthroat world of social media gaming with an unyielding dedication to innovation and providing immersive gaming experiences. Artie is still hopeful that their first game will get more funding and find success in the gaming industry as they continue to develop and release it.

Artie aims to win over gamers all over the world by pushing the limits of what social media gaming is capable of and prioritizing user interaction and enjoyment. Artie is prepared to adapt, develop, and establish itself as a key participant in the exciting nexus of social media and gaming as the gaming industry continues to change.

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