Top SEO Audit Software 2023 : (Free & Paid)

Top SEO Audit Software 2023 : (Free & Paid)

Technical SEO audits are the most efficient approach to find out why your website’s organic traffic is declining. With the help of this audit, you can find and fix the problems preventing your website from ranking well in search results. This is a crucial task that requires trustworthy website SEO audit software to do.

Having worked in the SEO industry for more than ten years, I can attest to the fact that not all SEO auditing tools are made equal. Some are better than others, such as Screaming Frog, which specializes in technical SEO audits, and Semrush Audit Tool, which is well-known for its data reporting and visualization features.

Depending on your demands, you can choose between a premium and a free SEO assessment tool. Purchasing a paid tool for your team might greatly increase productivity if you’re running an agency. However, if you’re a content producer on a restricted budget, there are free tools like Screamingfrog and Google Search Console that can help you detect and address technical SEO issues on your website.

Conducting an audit only takes a few seconds and offers insightful information about how quickly your website loads. This includes details like the total page size and tips for optimizing loading speed, all made possible by these efficient site audit tools.

I put the best website auditing tools through a thorough evaluation process using the following standards to determine how well they performed:

  • Depth of website crawl to find opportunities and hidden problems.
  • Robust reporting with easily interpreted data visualization.
  • Monetary efficiency.
  • Availability of training materials and client service.

I’ll outline my top picks for the finest SEO audit tools in this guide to assist you in making a wise choice.

Let’s get started and investigate your choices.

1: Semrush Site Audit Tool

Top SEO Audit Software 2023 : (Free & Paid)

A vital component of Semrush’s all-inclusive digital marketing platform, which also offers a host of other crucial tools like backlink analysis, keyword clustering, and research, is the Site Audit tool. Semrush is a very useful and approachable solution for website SEO audits that is suitable for both beginners and specialists.

Similar to other SEO audit tools, Semrush’s Site Audit thoroughly examines all of the important components on your website. It carefully examines your website to check for errors in the structure, meta tags, directives, status codes, duplicate material, and much more.

When the study is finished, the tool provides you with a thorough health score for your website along with theme reports that are presented in an easy-to-read format under the “Overview” page. Notably, it draws attention to the most pressing problems that need to be resolved right away.

Top SEO Audit Software 2023 : (Free & Paid)

If you’d like to delve even further into the details, you can examine individual problems, warnings, and notices in great detail using the “Issues” page.

Top SEO Audit Software 2023 : (Free & Paid)

What sets Semrush apart is their ability to provide information in a way that even novices can understand. To enhance the user-friendliness of the user interface and enable efficient data interpretation, the dashboard incorporates lucid micro-copy.

Top SEO Audit Software 2023 : (Free & Paid)

Features:

  • JS Impact: This function assesses how JavaScript affects the functionality and search engine optimization of your website. It evaluates how people and search engines view your website, taking into account things like the rendering and execution of JS. This is important since JS-based material is now indexed by Google and other major search engines. You can optimize your website for better search engine rankings and user experience by being aware of its effects.
  • Pages Crawl Depth: Semrush offers insightful information about how far search engine crawlers—like Googlebot—dig into your website in order to find pages that are indexable. By identifying sites that are more obscure and difficult to find by search engines, you may focus your optimization efforts on your most important information.
  • Comprehensive Issue Identification: Semrush carries out a thorough website audit to find and document more than 140 different issues that are influencing the functionality, search engine optimization, and user experience of your website. This includes issues with missing meta tags, sluggish loading speeds, duplicate material, and broken links, among other things.
  • Advanced Filtering: Using a variety of criteria, you may use Semrush to filter and arrange the problems found during the website audit. This feature makes it easier to handle the most important problems first by enabling you to focus on particular problem kinds or rank concerns according to severity.
  • Log File Analysis: You may examine each request that is made to your website with the tool’s log file analysis capability. This gives you important information about how search engine bots navigate your website.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

There are different price tiers to take into consideration for those who want to employ Semrush for an SEO site audit:

  • Free: Enables up to 100 pages to be retrieved each month.
  • Pro: Auditing 20,000 pages monthly is possible with this $129.95/month subscription.
  • Guru: Has a monthly cost of $249.95 and has the ability to audit 20,000 pages.
  • Business: Costing $499.95 a month, this service makes it easier to audit 100,000 pages every month.

Semrush’s Site Audit tool is a customizable alternative that can be tailored to meet different requirements and budgets, making it a great option for anyone looking to improve the SEO and overall performance of their website.

2: Surfer SEO Audit

Top SEO Audit Software 2023 : (Free & Paid)

With the Surfer SEO Audit tool, achieving excellent on-page SEO and content optimization is a breeze. This amazing tool acts as your SEO ally, assisting you in locating and removing the technical and content-related roadblocks that prevent your page from taking its rightful place in search engine results. It accomplishes this by thoroughly comparing your page to the ones that rank highest, giving you the knowledge you need to perform better than your rivals.

This is a detailed explanation of how it works:

  • Input Details: To start, enter the URL of the page you want to optimize and the goal term you want to rank for.
  • Specify Location: You can personalize your study by choosing the USA or any other relevant region as your target destination.
  • Crawler Choice: You can use desktop or mobile crawlers. The mobile crawler is frequently advised for the best outcomes in order to comply with Google’s preference for mobile-friendly websites.
  • NLP-Driven Data: Make a decision on whether to use this potent SEO tool, which can enhance your analysis.

The Surfer SEO Audit tool takes over once you’ve set these parameters. It examines your page, compares it to that of your competitors, and gives you a variety of recommendations to improve your rating. This contains important competitive intelligence information about backlink opportunities, suggested content structures, keywords you should include in your content, and more.

You might be losing out on a quick way to surpass your rivals if you haven’t yet investigated Surfer SEO’s possibilities. Try it once, and you may find yourself coming back to say thanks again.

Surfer SEO analysis is unique in that it gives you the freedom to personally select your rivals for a customized SEO analysis. You may make strategic judgments with this data-driven method to take the lead in the SEO competition.

Features:

  • Missing Common Backlinks: Missing Common Backlinks provides a clear approach to improve your backlink profile by identifying domains and individual URLs that link to your competitors but not to your page.
  • Terms to Use: Specifies words and phrases that you should incorporate into your content in order to improve its performance in search engine rankings.
  • Word Count Recommendation: Provides guidance on the optimal length of material to enhance rankings, making sure that it is neither excessively long nor too short.
  • Exact Keywords: Emphasizes the important keyword phrases that should be positioned in headers, subheadlines, and introductions of your content in a deliberate manner to maintain the optimal keyword density for better search engine optimization.
  • Partial Keywords: Words that are suggested based on the first three letters of the main keyword phrase are known as partial keywords. These act as synonyms, improving your content and making it more appealing to different search intents.
  • Page Structure Optimization: This technique helps you create a well-structured webpage by optimizing the structural components of your content, such as paragraphs, tags, and images.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

Surfer’s pricing packages include Surfer SEO Audit as an add-on. The SEO audit feature is an extra $49 per month for those on the Essential and Advanced plans. On the other hand, the SEO audit feature is a part of the package for the Max and Enterprise subscriptions. Remember that you get 100 audit credits each month from the tool, and that if you choose the Enterprise subscription, you can tailor your audit credits to meet your own needs.

3: SE Ranking

Top SEO Audit Software 2023 : (Free & Paid)

One of the many tools in the toolbox of SE Ranking, an all-in-one SEO platform, is a powerful website audit tool. This SEO site audit feature carefully examines your website to find any SEO mistakes or problems that might be preventing you from moving forward. It addresses important topics such as HTTP status codes, image optimization, missing meta tags, website speed, and more.

The adaptability of SE Ranking’s SEO auditing process is one notable feature that makes it stand out from the competition. You have various options at your disposal, allowing you to adapt the audit to your unique needs:

Top SEO Audit Software 2023 : (Free & Paid)

  • Full-Site SEO Audit: Beginning with the homepage, this thorough audit looks over every link on your website.
  • Subdomain Audit: This mode guarantees a comprehensive analysis of all related subdomains and their corresponding pages in addition to the main domain, if your website has subdomains.
  • XML Sitemap Analysis: If you want to concentrate on particular areas of your website, SE Ranking can examine the pages that are included in your XML sitemap file.
  • File Analysis: To add even more flexibility to your auditing process, you can also scan pages from a downloaded TXT or CSV file.

Additionally, SE Ranking gives you the freedom to select any crawl bot—Googlebot, SEBot, Yahoo Bot, Bingbot, or others—that best fits your requirements for the SEO site audit. This personalization guarantees that your audit will be handled uniquely.

Top SEO Audit Software 2023 : (Free & Paid)

After the site audit is finished, SE Ranking provides the findings with clear graphs and graphics that make it easy to understand. It presents a list of the most important issues that require your urgent attention, much like Semrush. The thing that most impressed me about working with SE Ranking was how they described every problem on your website in great depth and provided doable solutions.

Features:

  • Intuitive Visuals: Using intuitive visual representations, you can make data interpretation easier.
  • Core Web Vitals Check: Evaluate the core web vitals of your website to enhance its functionality.
  • XML Sitemap Analysis and Robots.txt: Verify that the necessary files for your website are set up appropriately.
  • Hreflang Tags Assessment: Ensure that multilingual websites are using hreflang tags correctly.
  • Resources Optimization Analysis: Find and optimize unoptimized CSS and JS files, as well as unresized and uncompressed photos.
  • Site Audit Comparison: To monitor advancements or modifications over time, compare several site audits.
  • Site Audit Report Builder: Build personalized reports with the Site Audit Report Builder and distribute the results to your colleagues or clients.

Pricing :

Top SEO Audit Software 2023 : (Free & Paid)

  • Essential: Costs between $39 and $69 a month, with each project receiving 7,000–15,000 crawl pages.
  • Pro: Offering 40,000 to 50,000 crawl pages each project, this service may be purchased for $89 to $149 per month.
  • Business: Crawl page limits vary from 80,000 to 200,000 per project, and prices range from $189 to $899 per month.
4: Screaming Frog SEO Spider

Top SEO Audit Software 2023 : (Free & Paid)

The SEO Spider from Screaming Frog is an excellent tool for performing thorough technical SEO audits. It is different from cloud-based tools like SE Ranking and Semrush in that it is a desktop application that you download and install on your computer to perform thorough website audits.

Like its cloud-based equivalents, Screaming Frog might not offer comprehensive recommendations for problem solving, but it’s crucial to remember that this tool is designed for seasoned technical SEO specialists.

The SEO Spider is a useful tool for seasoned technical SEO specialists because it provides a wide range of data for each examined website in addition to strong filtering and sorting options.

Features:

  • JavaScript-Rich Website Crawling: This tool is excellent at navigating through websites that contain JavaScript, making sure that all technical intricacies are taken into account.
  • Log File Analysis: You are capable of performing log file analysis, which is an essential step in learning how search engine bots navigate your website.
  • Scheduled Audits: You may automate your audits and ultimately save time and effort by scheduling them.
  • Data Extraction: Data extraction is the process of removing specific data from an HTML web page using tools like regex, XPath, and CSS Path.
  • Integration: To improve your SEO analysis, seamlessly connect Google Analytics (GA), Google Search Console (GSC), and Google PageSpeed Insights (PSI).
  • URL Accessibility Check: Streamline your optimization efforts by quickly identifying URLs that are unavailable because of robots.txt, meta robots, and X-Robots-Tag directives.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

A 500 URL limit is supported in the free version of Screaming Frog SEO Spider. You can subscribe to the premium plan for larger-scale projects, which starts at $259 per year per license and gives you the ability to crawl more complex website structures.

5: SEO Site Audit by Ahrefs

Top SEO Audit Software 2023 : (Free & Paid)

Your all-inclusive answer for a detailed evaluation of websites is the Ahrefs Site Audit tool. This adaptable tool explores a wide range of important topics, including indexability, HTML elements, performance, localization, and structure.

Ahrefs’s versatility in device-focused analysis is a special benefit. It gives you the option to crawl a desktop or mobile website, giving you information about how well your SEO is performing on various platforms.

Most notably, Ahrefs presents the Structure Explorer, a unique tool that enables you to analyze the architecture of your website. Indexability, depth, content type, organic traffic, and referring domains are all covered in detail. Graphs and charts that are easy to understand neatly show this abundance of data.

Features:

  • Page Explorer: With sophisticated filters for more precise data access, this function provides raw crawl data for each page URL on your website.
  • Link Explorer: Examine your website’s internal and external links to learn more about your link profile.
  • Internal Link chances: Improve your internal linking strategy by identifying possible internal link chances based on the keyword rankings of your website.
  • Bulk Export: You can export all of your insights as a CSV file to simplify future analysis and reporting while streamlining your data management.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

There is a free version of Ahrefs Site Audit that provides up to 5,000 crawl credits per project each month. However, there are paid options designed to meet different needs for those with more demanding needs or those wishing to access Ahrefs’ premium tools:

  • Lite: This package, which costs $99 a month, grants 100,000 crawl credits.
  • Standard: You can access 500,000 crawl credits each month for $199.
  • Advanced: At $399 a month, this plan offers a monthly total of 1.5 million crawl credits.
  • Enterprise: Designed for larger-scale enterprises, the $999 monthly Enterprise package offers an astounding 5 million crawl credits.

With Ahrefs, you can select a plan that best suits the size of your website and your SEO objectives, giving you the resources you need to maximize your online visibility.

6: Bing Webmaster Tools – Free tool

Top SEO Audit Software 2023 : (Free & Paid)

Go no farther than Bing Webmaster Tools if you’re looking for a free SEO audit tool designed specifically for Bing website optimization. This platform is your key to identifying important problems with the crawlability, indexability, and general search engine optimization of your website.

The issue identification procedure is streamlined by Bing Webmaster Tools, which cleanly divides issues into three key categories: Notices, Warnings, and Errors. You can explore particular problems within each area and obtain practical advice on how to address them successfully.

Although Bing Webmaster Tools might not have as much data as some other tools, it nevertheless offers insightful information. The ability to watch how the Bing bot crawls and indexes your website is one of its noteworthy features.

Features:

  • Site Explorer: You may use this feature to narrow down the problems with your URLs and keep a close eye on the functionality of your website.
  • URL Inspection: Use this tool to evaluate a certain URL’s state, such as whether it has been indexed or crawled, and to find any associated problems.
  • Site Scan: With this tool, you can quickly resolve any indexability issues on your website by conducting a thorough scan that finds all of them.

Pricing:

One of the best things about Bing Webmaster Tools is how easily accessible it is; you can submit up to 10,000 URLs a day and utilize it for free. Because of this, it’s a great option for website owners who want to maximize their visibility on Bing without having to pay extra money.

7: Google Search Console – Free SEO Audit tool for Google

Top SEO Audit Software 2023 : (Free & Paid)

In your digital toolbox, Google Search Console is a hidden treasure that is frequently disregarded yet is a powerful free SEO audit tool. With the help of this SEO tool, you can check if Google can properly access and index your website, acting as a crucial gatekeeper.

It is excellent at identifying performance-related problems that may impact the visibility of your website. The information provided by Google Search Console are invaluable for optimizing websites, ranging from server faults to broken links and issues with mobile usability.

The Page Indexing report is one of its more notable technical SEO tools, and here’s why it’s a personal favorite. An extensive overview of Google’s crawling and indexing process is given in this study. It even reveals URL pages that you may not have noticed.

For example, I found 74 pages that were surprisingly not indexed on a pretty modest site. With just a few clicks, I was able to locate the impacted page URLs and go down to determine the precise causes of this thanks to the reports.

Additionally, Google Search Console expands on its capabilities by letting you check your website for indexation problems up to 16 months in the past. It provides information on broken links, mobile sites, HTML health, structured data, and site content.

An further noteworthy feature is the integration with Page Speed Insights. It gives you the ability to quickly pinpoint pages that load slowly so you can improve your site’s speed before Google devalues your rankings. This functionality becomes extremely essential considering Google’s emphasis on Core Web Vitals for search success. It is highly suggested to use Google Search Console or comparable SEO audit tools when handling extensive technical SEO for larger websites.

Features:

  • Overview Report: Provides a thorough overview of the operation of your website.
  • Performance Report: Provides thorough analysis of your website’s performance.
  • URL Inspection: Assesses a given page’s technical performance.
  • Index Report: The Index Report evaluates how well Google has indexed your website.
  • Link Report: Offers comprehensive details regarding your external and internal linking tactics.

8: JetOctopus

Top SEO Audit Software 2023 : (Free & Paid)

For good reason, JetOctopus is unquestionably one of the best technical SEO audit tools on the market today. With ten years of experience in the field, JetOctopus combines the speed and agility of an SEO crawler with the analytical power of a log analyzer to provide a thorough technical assessment of your website.

One particularly noteworthy feature is the Segment visualization, which is an effective tool for quickly examining data within particular areas of your website. With the use of this application, users may concentrate on finding things like broken links, orphaned sites, redirect pages, and large pages, giving them clear and useful information.

Features:

  • Advanced Filters: Quickly identify and rank particular sites that need to be addressed right now to streamline your optimization strategy.
  • Linking Explorer: Explore the complex network of internal sites that point to a certain page on your website with the Linking Explorer.
  • Monitoring Crawl Evolution: Examine previous crawls to acquire a thorough grasp of crawl development and spot patterns over time, making sure your website stays in top condition.
  • Detailed Log Analysis: JetOctopus goes above and above by providing thorough log file analysis. This gives you the opportunity to examine your website from Google’s viewpoint, which is essential for SEO optimization.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

With accessible pricing beginning at $237 per month, JetOctopus provides 500,000 crawl pages. JetOctopus gives you the freedom to scale as your demands do, with prices rising in proportion to the number of page URLs, Google Search Console properties, and Google Analytics properties you need. Because of its flexible price, JetOctopus may be used by websites of any size, from tiny to large, which makes it an invaluable tool for SEO campaigns.

9: Lumar ( Formerly DeepCrawl)

Top SEO Audit Software 2023 : (Free & Paid)

Formerly known as DeepCrawl, Lumar is a top SEO auditing tool with a wide range of auditing features to examine the technical health of your website.

Lumar sets itself apart with its lightning-fast crawling pace, claiming to be able to retrieve 350 rendered URLs per second and 450 non-rendered URLs per second. Because of its incredible speed, it’s the best option for carrying out extensive SEO assessments.

With the help of Lumar’s Analyze tool, you can conduct an extensive SEO audit of your website that covers important topics like XML sitemaps, page speed, user experience, SEO advancement, and essential components like canonical tags, high-quality content, meta descriptions, and header tags.

One thing that stands out is Lumar’s ability to identify problems that are frequently missed by standard SEO audit software, like as difficulties related to JavaScript rendering and AJAX. Additionally, Lumar easily interfaces with Google Analytics and Google Search Console, giving your optimization efforts access to a stable data environment.

Features:

  • Traffic Funnel Visualization: Visualize your website’s traffic funnel to get insights that will help you better understand user journeys and optimize the conversion path.
  • Website Health Scores: Get a comprehensive picture of your website’s overall health with Website Health Scores, which will help you make targeted changes in the most important areas.
  • Benchmarking your industry: Evaluate how well your website performs in relation to competitors in your industry, providing useful information for analyzing market rivalry.
  • Lumar Impact App: Discover how the Impact app from Lumar may improve your SEO efforts.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

On its website, Lumar does not provide its pricing structure to the general public. Get in touch with their sales staff to receive a quote that is specifically matched to the requirements of your website. This strategy guarantees that the pricing model you receive precisely matches your needs, making Lumar an adaptable option for companies of all sizes.

10: Sitebulb

Top SEO Audit Software 2023 : (Free & Paid)

The ease of use of Sitebulb is comparable to that of other technical SEO tools like Screaming Frog. You can choose to begin your adventure by carefully examining a single link or by taking on a thorough technical SEO audit for a whole website. You may also use the desktop application to start an audit of your website or connect to their servers, which is an excellent option for smooth teamwork.

Sitebulb makes it simple to review the reports that are created after the audit. You can take a broad approach to this and get a broad overview of the data, or you can get specific and analyze particular pages. Sitebulb carefully displays important data, like the number of outbound links, page speed, duplicate content detection, and even the option to take a screenshot of a particular page for more thorough examination.

Features:

  • Thorough Website Audits: Carry out thorough website audits that include on-page SEO and technical analysis.
  • Content Analysis: Analyze the content on your website to make sure it is original and of high quality. Look for problems with thin or duplicate content.
  • International SEO Evaluation: Evaluate your success in terms of international search engine optimization and take care of any issues with hreflang attributes for websites that are multilingual.
  • Customized Reports: Produce branded, custom reports for your internal team or clients to ensure that the audit findings are communicated clearly.
  • Crawl Map Visualization: Visualize your website’s crawl map to find and fix structural problems and improve the architecture of your website.

Pricing:

Top SEO Audit Software 2023 : (Free & Paid)

The cost of using Sitebulb varies depending on whether you choose the cloud-based option or the desktop version. A brief summary of Sitebulb’s price choices is shown below:

Desktop Program:

Lite: $13.50 per month per user;
Pro: $35 per month per user

Cloud Server:

Minimal: $245 a month
Moderate: $495 a month
Big: $895 monthly

Custom:

From $949 per month, have a solution made specifically for you.

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